MozCast registered a 40% day-over-day drop in SERPs with Featured Snippets, their lowest point since 2015. On further inspection, these were heavily focused on short queries (especially 1-word queries) and disproportionately hit YMYL queries . In an unprecedented move, Google simultaneously announced the June and July 2021 Core Updates.

In the period around May 9th, there were many reports of an algorithm update . The exact nature of this update was unknown, but many sites reported significant traffic loss. Given the 2.1 designation, this was probably a data update and not a major change to the Penguin algorithm. The overall impact seemed to be moderate, although some webmasters reported being hit hard. Google made what looked like a display change to News-box results, but later announced that they had expanded news links to a much larger set of potential sites.

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Google reps said that this was not a Core Update, and some data sets showed these changes reversing around February 12th. SEOs reported massive ranking changes for a few hours on August 10, which then seemed to disappear. MozCast registered 97°F the following day , but it’s unclear if this event was related. It was unclear how the two updates were connected or what specifically was impacted. While specific sites showed significant impacts, there was no clear impact on overall rankings volatility.

While being one of the best search engines on the Internet, Google also incorporates many of its other services, like Google Maps and Google Local, to provide more relevant search results. Google is a search engine that started development in 1996 by Sergey Brin and Larry Page as a research project at Stanford University to find files on the Internet. Larry and Sergey later decided the name of their search engine needed to change and chose Google, which is inspired from the term googol.